Coming up with a company name can be an exasperating experience. Firstly, creating a name that is short and hip that reflects the nature of the business isn’t easy. Then it has to pass the crucial test of getting the domain name!

So, I came up with this Naming Test. If a name can go through all the following stages, it should be good to go :)

1) Name should be short, hip, easy to spell and pronounce.

2) Domain name availability

3) Not being used by any existing or similar trademark and/or servicemark US Patent and Trademark Office

4) Got to make sure the business name is available within the State. For me, it’s California and the business name search is here - CA Business Entities

5) Lastly, search “the name” on google, yahoo or any other search engines and see what kind of search results show up relating to the search term. If too many results appear, then is ‘the name’ unique enough?